• Army

    DESCRIPTION The U.S. Army approached Max Siegel Inc. with a goal to increase the amount of diverse candidates for the armed forces. Through a series of sponsored events and a national concert series, MSI was able to attract diverse audiences from acr...
  • USA Swimming

    DESCRIPTION Partnering with USA Swimming, we aimed to increase diversity among USA Swimming supporters and promote the sport to the African-American community. Using local events in the Indianapolis area, including the Indianapolis Black Expo, we wor...
  • Drive for Diversity

    DESCRIPTION In an effort to push diversity in the sport, NASCAR, alongside Max Siegel Inc., developed the Drive for Diversity (D4D) Program and Rev Racing Team to attract and recruit female and minority racers and pit crew members from across the wes...
  • Rev Racing

    DESCRIPTION Re-shaping the NASCAR Diversity Initiative, and building upon the success of the Drive for Diversity Program launched by NASCAR and Max Siegel Inc.  MSI developed Rev Racing, the competition arm of the program and the only diversity-driv...
  • Toyota

    Our services for Toyota include event planning and execution to reach multicultural audiences throughout the United States.
  • Rev Racing

    Rev Racing is a NASCAR sanctioned racing team that focuses on recruiting minority drivers. Our services for Rev Racing include event planning and execution of NASCAR’s Fueling Dreams tour to reach multicultural audiences throughout the United State...
  • Veolia Water

    Our services for Veolia Water include sports sponsorship management, community outreach and big city business development consulting.
  • NASCAR Media Group

    Max Siegel Inc. collaborates with NASCAR Media Group to provide our clients the best in media production. Through this collaborative effort, this seasoned staff of Industry Award winning producers can assist you in creating all of your media needs. W...
  • NASCAR

    Our services for NASCAR include managing the Pit Crew Program and Drive for Diversity program and handling multicultural marketing for NASCAR and drivers in the program. We also provide creative services for a monthly newsletter that keeps fans and...
  • USA Swimming

    USA Swimming is the National Governing Body of swimming in the United States. Our services for USA Swimming include creating a cohesive brand in event materials, survey creation and distribution, trade show materials, flyers and event recap.
  • McGraw Hill

    Our creative services division, Matchbook Agency, works closely with McGraw Hill to create book covers for a multitude of different college textbooks each year.
  • Eli Lilly

    Our creative division has worked with Eli Lilly to create and design a new floorplan and workspace for their Global Finance Shared Services Division. The objective of our partnership was not only to increase a sense of community in the Financial Shar...
  • Antron Brown

    Antron Brown is a championship drag racer. As one of our clients, we have helped him with brand building, cross promotion, brand management, social media and online presence.