USATF CEO’s unorthodox approach diversifies sponsor base

USATF CEO’s unorthodox approach diversifies sponsor base

By msi
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Mar 27, 2015
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USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.

And long-term relationships he’s forged—including a 24-year deal with Nike inked last year—have given Siegel and his organization the staying power of a marathon runner.

The Indianapolis native and University of Notre Dame graduate has covered a lot of ground since taking over in May 2012 as USATF’s fourth CEO. And having signed three corporate partnership deals in the last two months, Siegel doesn’t look like a man leaning for the finishing tape just yet.

Read full article at IBJ

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