USA Track and Field (USATF) have appointed former board member Max Siegel to coordinate its marketing, sponsorship and publicity operations.
Max Siegel and his sports marketing company Max Siegel Inc, will work with the USATF to improve the appeal and popularity of the sport which often drops off during non-Olympic years.
Siegel will work with USATF’s recently created integrated marketing communications department with the aim of increasing revenue by adding corporate sponsors, improving relationships with existing sponsors, and producing custom broadcast and new media content.
Meanwhile, USA Luge and Fast Radios have announced an extension of their partnership up to and including the 2014 Sochi Winter Olympic Games.
Fast Radios will once again act as the official two-way radio supplier to USA Luge in a partnership that commenced in 2007.