March | 2015 | Max Siegel Inc

USATF CEO’s unorthodox approach diversifies sponsor base

USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.

And long-term relationships he’s forged—including a 24-year deal with Nike inked last year—have given Siegel and his organization the staying power of a marathon runner.

The Indianapolis native and University of Notre Dame graduate has covered a lot of ground since taking over in May 2012 as USATF’s fourth CEO. And having signed three corporate partnership deals in the last two months, Siegel doesn’t look like a man leaning for the finishing tape just yet.

Read full article at IBJ

USATF CEO Max Siegel to receive leadership award

INDIANAPOLIS — USA Track & Field CEO Max Siegel tonight will receive the 2015 Center for Leadership Development (CLD) Accomplished Achievement Award, presented annually to CLD’s “Man of the Year,” an Indiana citizen who has distinguished himself through a lifetime of unparalleled achievement and service to others.

This CLD Accomplished Achievement Award is the highest honor presented at the 35th Annual Minority Achievers Awards and Scholarship Gala held at the Indiana Convention Center.

Read full article at USATF.