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2017 Champions of Diversity: 13 honored in fight for Hoosier equality

By msi
KELLY PATRICK SLONE @KDPSlone

The Indiana Minority Business Magazine (IMBM), which is published quarterly by the Indianapolis Recorder Newspaper, will recognize 13 individuals, organizations and institutions that have demonstrated tremendous effort in the areas of diversity and inclusion.

The 12th class of Champions of Diversity includes pioneers in the areas of education, medicine, law, entertainment, business, finance and more, who have dedicated their careers to creating a more inclusive Indiana.

 

Read full article here.

 

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Jan 26, 2017
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Max Siegel

By msi
CHUCK SALTER   05.11.15

When former Nascar executive Max Siegel took over the U.S. track and field’s not-for-profit governing body in 2012, it was reeling from steroid scandals, an underperforming national team, and stagnant sponsorship. But in the past year, he has overseen an aggressive turnaround (including an estimated $500 million, 23-year commitment from Nike—one of the longest and most valuable sponsorships in all of sports). “Few people who aren’t involved in the sport know all the events we sanction: nearly 7,800 a year,” says Siegel. “We want to tell our story and reinforce that we have the top athletes in the world.” Here are a few of his initiatives:

Read full article here.

 

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Jan 26, 2017
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Leadership lessons From The Man Who Runs The U.S. Olympic Team

By msi

At this moment, 129 American track and field athletes are settling into their living quarters in Rio de Janeiro as part of the 555-person strong Team U.S.A. They are getting acclimated to the weather and training daily, using every last minute to prepare physically and mentally for one of the most important events of their lives. But behind the scenes, Max Siegel has been planning this moment for years.

Read full article here.

 

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Jan 26, 2017
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Olympic glory would bolster USA Track’s turnaround

By msi
July 2, 2016  Anthony Schoettle

USA Track & Field CEO Max Siegel is staring at his organization’s biggest growth opportunity—and deepest potential pitfall.

The results of next month’s Olympic Games in Rio de Janeiro will directly affect the funding USATF gets from the U.S. Olympic Committee and will play a big part in the number and size of sponsor deals Siegel will be able to sign until the next Olympics.

“The pressure on the administrators of these national sports-governing bodies during the Olympics is tremendous,” said Dale Neuburger, former president of USA Swimming and of the Indiana Sports Corp. “Not only are the Olympics the one chance they have for their athletes and sport to be in the national and global spotlight, but they also have to live up to the high-performance plan the USOC requires them to file. That’s what determines funding.”

Read full article here.

 

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Jan 26, 2017
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CEO Max Siegel is marketing ‘genius’ leading USATF

By msi

Wayne Coffey, Special for USA TODAY SportsPublished 5:25 p.m. ET June 6, 2016 | Updated 1:30 a.m. ET June 9, 2016

Over the doorway of his office in the downtown Indianapolis headquarters of USA Track & Field, Max Siegel has a wooden plank with three words written on it:

Nothing Is Impossible.

It is much more a world view than a random decorative item, said Siegel, the federation’s CEO and a man with as daunting a job as there is in the Olympic orbit.

“If you come into my office and say, ‘We can’t do it,’ I’ll kick you right out,” Siegel told USA TODAY Sports. “I hate negativity.”

Read full article here.

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Jan 26, 2017
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USA Track & Field To Expand Operating Budget Under CEO Max Siegel

By msi

By Ben Fischer, Staff Writer-Street & Smith Sports Business Daily

Published

USA Track & Field will expand its operating budget to $35M in ’16, CEO Max Siegel will announce tonight at the opening session of the NGB’s annual meeting. The $5M spending increase over ’15 is the latest result of several major sponsorships signed under Siegel’s tenure, most notably the 23-year, $400M extension with Nike signed in ’14. Siegel will also disclose that running shoe maker Hoka One One has renewed its title sponsorship of the Hoka One One Middle Distance Classic for ’16. At the weekend-long meeting, the NGB may also consider changes to rules dictating when athletes must wear Nike-branded Team USA gear on trips, an issue that led sprinter Nick Symmonds to sit out IAAF World Championships in August.

Read full article here.

 

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Dec 10, 2015
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On the Fast Track for Success

By msi

INDIANAPOLIS, IN (November 22, 15) – Max Siegel, native Indianapolis resident and nationally-renowned sports and entertainment executive, finds himself in the forefront of yet another victorious moment in his professional career. Siegel, who is currently the fourth CEO of USA Track & Field (USATF), also owns and manages Rev Racing, the competition arm of NASCAR’s Drive for Diversity Program. Rev Racing serves as the NASCAR-supported racing team charged with developing female and minority drivers, and pit crew members in the NASCAR development series for future competition at NASCAR’s highest levels.

Read full article here.

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Nov 22, 2015
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USATF CEO’s unorthodox approach diversifies sponsor base

By msi

USA Track & Field CEO Max Siegel has grown the 35-year-old organization with the speed of a world-class sprinter.

And long-term relationships he’s forged—including a 24-year deal with Nike inked last year—have given Siegel and his organization the staying power of a marathon runner.

The Indianapolis native and University of Notre Dame graduate has covered a lot of ground since taking over in May 2012 as USATF’s fourth CEO. And having signed three corporate partnership deals in the last two months, Siegel doesn’t look like a man leaning for the finishing tape just yet.

Read full article at IBJ

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Mar 27, 2015
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USATF CEO Max Siegel to receive leadership award

By msi

INDIANAPOLIS — USA Track & Field CEO Max Siegel tonight will receive the 2015 Center for Leadership Development (CLD) Accomplished Achievement Award, presented annually to CLD’s “Man of the Year,” an Indiana citizen who has distinguished himself through a lifetime of unparalleled achievement and service to others.

This CLD Accomplished Achievement Award is the highest honor presented at the 35th Annual Minority Achievers Awards and Scholarship Gala held at the Indiana Convention Center.

 

Read full article at USATF.

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Mar 27, 2015
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Max Siegel Inc to Increase USATF Marketing Potential

By msi

USA Track and Field (USATF) have appointed former board member Max Siegel to coordinate its marketing, sponsorship and publicity operations.

Max Siegel and his sports marketing company Max Siegel Inc, will work with the USATF to improve the appeal and popularity of the sport which often drops off during non-Olympic years.

Siegel will work with USATF’s recently created integrated marketing communications department with the aim of increasing revenue by adding corporate sponsors, improving relationships with existing sponsors, and producing custom broadcast and new media content.

Meanwhile, USA Luge and Fast Radios have announced an extension of their partnership up to and including the 2014 Sochi Winter Olympic Games.

Fast Radios will once again act as the official two-way radio supplier to USA Luge in a partnership that commenced in 2007.

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Oct 18, 2011
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