USA Track & Field CEO Max Siegel is staring at his organization’s biggest growth opportunity—and deepest potential pitfall.
The results of next month’s Olympic Games in Rio de Janeiro will directly affect the funding USATF gets from the U.S. Olympic Committee and will play a big part in the number and size of sponsor deals Siegel will be able to sign until the next Olympics.
“The pressure on the administrators of these national sports-governing bodies during the Olympics is tremendous,” said Dale Neuburger, former president of USA Swimming and of the Indiana Sports Corp. “Not only are the Olympics the one chance they have for their athletes and sport to be in the national and global spotlight, but they also have to live up to the high-performance plan the USOC requires them to file. That’s what determines funding.”
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