Drive for Diversity


In an effort to push diversity in the sport, NASCAR, alongside Max Siegel Inc., developed the Drive for Diversity (D4D) Program and Rev Racing Team to attract and recruit female and minority racers and pit crew members from across the western hemisphere. Through D4D, selected drivers and team members have the chance to participate in Rev Racing, providing a one-of-a-kind opportunity for NASCAR’s under-served audiences.

Developing this initiative, Max Siegel Inc. launched D4D and Rev Racing, as well as combine events across the country to recruit top-level talent. MSI continues to host events, collect data and manage the program.


  • Strategic Initiative Planning & Implementation
  • Branding/Identity
  • Web Development
  • Graphic Design
  • Media Planning
  • Media Relations
  • Public Relations
  • Sponsorship Support
  • Grassroots & Guerrilla Marketing
  • Social Media
  • Photography
  • Event Planning & Implementation

Visit Website

Comments are closed.