Rev Racing


Re-shaping the NASCAR Diversity Initiative, and building upon the success of the Drive for Diversity Program launched by NASCAR and Max Siegel Inc.  MSI developed Rev Racing, the competition arm of the program and the only diversity-driven NASCAR race team in the sport. Recruiting minority and female drivers through combine events, Rev Racing selects high-potential candidates to participate in the Whelen All-American and K&N Pro Series East series. With powerful sponsorships and partnerships, and race team management done by MSI, Max Siegel has developed, grown and fostered the team and its drivers since 2010.

Required Skills
  • Strategic Initiative Planning & Implementation
  • Branding/Identity
  • Web Development
  • Graphic Design
  • Media Planning
  • Media Relations
  • Public Relations
  • Sponsorship Support
  • Grassroots & Guerrilla Marketing
  • Social Media
  • Photography
  • Event Planning & Implementation

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