Partnering with USA Swimming, we aimed to increase diversity among USA Swimming supporters and promote the sport to the African-American community. Using local events in the Indianapolis area, including the Indianapolis Black Expo, we worked with elite female and minority swimmers to promote the diversity of organization athletes. Creating an interactive activation at the Expo, visitors could interact with the athletes, test their skills and participate in contests throughout the duration of the event. The event helped promote the activity and build traction with this audience.
- Strategic Initiative Planning & Implementation
- Graphic Design
- Media Planning
- Media Relations
- Public Relations
- Grassroots & Guerrilla Marketing
- Event Planning & Implementation