Army
DESCRIPTION The U.S. Army approached Max Siegel Inc. with a goal to increase the amount of diverse candidates for the armed forces. Through a series of sponsored events and a national concert series, MSI was able to attract diverse audiences from acr...USA Swimming
DESCRIPTION Partnering with USA Swimming, we aimed to increase diversity among USA Swimming supporters and promote the sport to the African-American community. Using local events in the Indianapolis area, including the Indianapolis Black Expo, we wor...Drive for Diversity
DESCRIPTION In an effort to push diversity in the sport, NASCAR, alongside Max Siegel Inc., developed the Drive for Diversity (D4D) Program and Rev Racing Team to attract and recruit female and minority racers and pit crew members from across the wes...Rev Racing
DESCRIPTION Re-shaping the NASCAR Diversity Initiative, and building upon the success of the Drive for Diversity Program launched by NASCAR and Max Siegel Inc. MSI developed Rev Racing, the competition arm of the program and the only diversity-driv...
